Aug 14, 2025
If you’re a non-technical founder building your first product, this episode is for you.
In today’s lesson, Robyn Exton shares the real story of how she went from branding agency employee to founder of a global tech company — without writing a line of code.
She didn’t raise millions on day one. She learned...
Jul 30, 2025
Why do so many software teams feel busy — but deliver so little value?
Fractional tech leader Thanos Diacakis shares why shipping more features doesn’t always mean progress.
Drawing on 25+ years in software — from startups to scaling JUMP Bikes at Uber — he explains how to escape the trap of over-planning,...
Jun 25, 2025
Think advertising is just TikTok, Instagram, or TV? Think again.
At Cannes Lions, a major industry summit, Big Tech set the agenda for what’s next in AI, branding, and attention. This is your insider's summary.
In this episode, you will learn:
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How offline spaces are powering smart digital brands
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What
Jun 11, 2025
Most founders dive straight into building — features, user flows, no-code tools — before they’ve nailed the strategy that actually drives traction: brand.
In this episode, Sophia Matveeva shares why brand must come before product, especially for non-technical founders building tech-enabled businesses.
You’ll...
Jun 4, 2025
Analysis paralysis is BORING. And it doesn't get you results.
Most founders think they fail because of the market, the product, or the pitch.
But the real killer is a slow mindset.
In this episode, Sophia Matveeva shows you why bad work beats perfect ideas — and how shifting your mindset can be the difference between...