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techfornontechies's podcast

Jun 29, 2020

Key Learning Points:


  • The International Standardisation Organisation defines user experience as “a person’s perceptions and responses that result from the use and anticipated use of a product, system or service.” 
  • UX is so important that you shouldn’t put it on the shoulders of just the designer
  • The main thing...

Jun 22, 2020

The key learning points from this episode are:

  • Algorithms are just sets of rules for computers to follow
  • Algorithms need data to be useful
  • Data is by definition historic because it is information on what has already happened
  • A combination of AI and algorithms can create better user experiences, which can result in more...

Jun 17, 2020

In this episode Sophia Matveeva talks to Rags Vadali about what product management is, what PMs do and what you need to get a job in PM.

Rags Vadali has managed product at Google, Facebook and various start-ups, and like Sophia, has an MBA from Chicago Booth. This interview is an excerpt from a PM masterclass Rags...

Jun 12, 2020

In this episode Sophia Matveeva covers the top five mistakes non-technical founders make, most of which she made herself. 

The main five mistakes to avoid are:

  • Don’t make developers your first hires. Your first hire should be a User Experience designer
  • Don’t confuse product metrics with business metrics
  • Set your...

Jun 4, 2020

David Segura is a perfect example of how non-techies can thrive in technology. His first venture, Giant Media, was a native video advertising exchange which David sold for millions to an ad tech company backed by TPG & JMI in 2014. Since then David has invested in almost 50 startups, many of which have technology at...